“Clothing is a necessity, but wearing Burberry is a privilege,” say Herschel and Lilly Stoller.
The Stollers—Omaha, Nebraska-based doctors—have no connection to the fashion world, per se, but they do wear Burberry every day. “Nebraska has four very distinct seasons,” the couple explains. “We have Burberry for each one.” This month, Herschel and Lilly appeared in their beloved brand’s “Wrapped in Burberry” holiday campaign, a jovial romp through London’s Bloomsbury neighborhood.
The Stollers have been aficionados of the London luxury heritage brand for over 20 years—but that alone will rarely earn you a campaign. Instead, the couple’s undying enthusiasm (“Burberry, Burberry, Burberry—it’s all we wear,”) and embodiment of the brand’s timeless, familial ethos is more likely what set them apart. For the pair, getting dressed is an act of love: “When we go to a restaurant,” say Herschel and Lilly, “They appreciate that we dress nicely out of respect for their hard work.”
Burberry tapped a handful of dedicated enthusiasts from across the globe to don their latest pieces for “Wrapped in Burberry”—a celebration of the brand’s history, the cozy charms of a British winter, and the rare joy of gifting pieces destined to become family heirlooms. Pictured in head-to-toe Burberry Check, arms laden with shopping bags and beaming from under a wool blanket emblazoned with house’s logo, one would be hard-pressed to find better mascots for the spirit of the season than these two.
Here, Herschel and Lilly recall how they were invited to participate in the campaign, share the reactions their Burberry Check outfits elicit from fellow Nebraskans, and reveal their number one rule for getting dressed.
CULTURED: How did you discover your love of Burberry?
Herschel & Lilly Stoller: The more we visited the Burberry store, the more we came to understand and appreciate the quality and tradition behind Burberry. Clothing is a necessity, but wearing Burberry is a privilege we enjoy.
CULTURED: You two often coordinate your Burberry Check looks. What other hobbies and passions do you have in common?
Stollers: When we were younger, we took ballroom dancing lessons, and we went snow skiing in Colorado. As we got older, the opera became our passion. We have always loved great restaurants and cooking. When we go to a restaurant, they appreciate that we dress nicely out of respect for their hard work. Our family is our greatest joy and watching them grow and come into their own is a true pleasure.
CULTURED: Is head-to-toe Burberry a common look in Nebraska?
Stollers: It is not common. Nebraska has four very distinct seasons, and we have Burberry for each one. To us, it’s visual art.
CULTURED: Describe the moment that Burberry invited you to participate in this campaign. Where were you when you heard? What did you think, and how did you react?
Stollers: We were invited to a Burberry event in New York when the 57th Street store had its grand opening. That’s when the team asked if we would like to do this campaign. We were in total shock, which was followed by being thrilled and in disbelief all at the same time. We felt totally honored.
CULTURED: What's your number one rule when getting dressed?
Stollers: Number one is it’s going to be a Burberry day. We have many Burberry outfits, but sometimes we mix and match. We can mix from different years and collections, and it all still works. It’s amazing.
CULTURED: What do you wear when you head to the grocery store? Out for a walk? Out for dinner?
Stollers: Burberry, Burberry, Burberry—it’s all we wear.
