Continuous reinvention is the only way forward in the 21st-century luxury sphere, and Celine has taken up the task wholeheartedly. The brand’s Miami Design District flagship re-opened Dec. 6 with a complete redesign conceptualized by Creative Director Hedi Slimane.
The new Celine aesthetic began rolling out across boutiques in 2019 with the re-launch of the house’s New York Madison Avenue location, making its way to Miami in time for the city’s well-trafficked art week. This boutique spans 380 meters over two floors, and takes a sleek, spare approach to interior design.
The space employs a blend of natural elements: grey travertine, Roman lava stone, grande antique marble, Arabescato, and reclaimed oak. Flashes of black and gold echo the elegant designs Slimane is known for on the runway. Building upon the legacy of the Celine Art Project, launched in 2019 by the designer, the boutique doubles as an exhibition space for contemporary pieces that expand the Celine universe.
One of Simone Fattal’s simple, geometric compositions hangs on the wall, while a pale, bulbous sculpture by Antonia Kuo emerges from a tabletop. Artworks by the likes of Elaine Cameron-Weir, Maia Ruth Lee, Eli Ping, Davina Semo, Marcelo Silveira, Lucy Skaer, and SoiL Thornton also fill the boutique.
By integrating these works into the brand’s universe, Celine bridges the gap between fashion and art, blurring the line between the visual pieces on display and the exquisite garments draped across the racks and tabletops. Around the room, furniture designed by Slimane himself responds to the sculptural aspects of the Design District structure.
The full breadth of Celine’s offerings—men’s and women’s ready-to-wear, shoes, accessories, fine jewelry, and fragrances—are available in-store, in addition to exclusive pieces selected for Miami.
Among the offerings are two Triomphe bags, one in a light brown, the other a monochromatic black, both punctuated by bright gold hardware. A wider selection of men’s and women’s ready-to-wear—including track suits, t-shirts, and bomber jackets—serve as U.S. exclusives.
As visitors and locals alike traversed the city in search of the art world’s latest offerings during last week’s Art Basel and plethora of other events, Celine positioned itself as a necessary stop and space-to-watch.
