The Tate Modern, in all of its concrete-laden austerity, may be one of the hardest places to heat in rainy London. But last May, Sabato De Sarno turned the temperature up for Gucci's 2025 Cruise show. Between tangles of tropical foliage, searing ballads like Frankie Goes to Hollywood's "The Power of Love," and a piping-hot front row that included Dua Lipa, Little Simz, and Arca, the Italian house's creative director raised the stakes for the annual rendezvous.
And the clothes! Outerwear in toasty shades of caramel, delectably transluscent twin sets, and pussy bows in every hue conjured a shimmering oasis of chic. In the following pages, photographer Clay Stephen Gardner caputures the collection in all of its intensity, amidst the bucolic and strikingly urban landscapes of New York.
Creative Direction by Marcos Fecchino
Modeling by Kristen Coffey and Lina Dromashko
Hair by Shinya Nakagawa
Makeup by Rei Tajima
Nails by Elina Ogawa
Production by MF Studio
Coordination by Dominic Nadal
Digital tech by Matthew Cylinder
Photography assistance by Matthew Perino
Styling assistance by Sofia Amaral
