Pulled From Print Fashion

British Photographer Drew Jarrett Brings the Chic Grunge of the '90s to Jimmy Choo's Latest Collection

jimmy-choo-fashion

Jimmy Choo burst onto the scene in 1996 during an era rife with paradoxes. Marked by both lived-in grunge and high-femme refinement, the ’90s gave rise to style icons who yo-yoed between disparate aesthetic poles.

Almost 30 years later, the brand’s Autumn 2024 collection filters the haze of its first decade through a modern lens to produce pieces at once edgy and chic. Biker boots with oversized hardware conjure a sense of defiance, while classic pumps with a lace-up pointed toe evoke cheeky sophistication.

For CULTURED, British photographer Drew Jarrett—who lensed many a noughties icon on film and immortalized the moment’s insouciance with his book 1994—situates the evocative collection in the dark corners and plush-carpeted hallways of sepia-toned domestic spaces. Here, Jimmy Choo’s creations run wild, leaving their mark on the moment.

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jimmy-choo-fashion

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jimmy-choo-fashion

Modeling by Lex
Hair by Pasquale Ferrante
Makeup by Ingeborg
Nails by Honey
Casting by Clare Rhodes
Production by Leslieann Santiago from Supervision NY