It’s a rare moment in a collector’s journey when, at long last, a collection comes full circle. That’s the position that Jen Rubio—co-founder and CEO of the buzzy luggage brand Away—and her husband Stewart Butterfield—co-founder and, until recently, CEO of Slack—found themselves in recently, when they purchased a large-scale work from Pop art titan Ed Ruscha. One of Rubio’s first acquisitions, given to her by Butterfield, was a Ruscha lithograph. “Coming full circle like this feels so incredible, so meaningful,” she coos.
Here’s What Collecting With a Purpose Means to Away Founder Jen Rubio
The entrepreneur is working to overcome one big barrier to entry for New York museum-goers: making people feel welcome.