Ferragamo‘s newly renovated Los Angeles flagship is the most expansive on Rodeo Drive yet, designed by renowned Belgian architect Vincent Van Duysen. It’s a fitting tribute to the Maison’s deep ties to the city, and to its founder, Salvatore Ferragamo, who took over the reins of the Hollywood Boot Shop in 1923. The film industry’s golden-age marquee names helped him establish the reputation that would solidify his luxury credo, ultimately convincing the “shoemaker to the stars'” to return to Italy to set up his global headquarters in 1927.
Back in LA, Ferragamo’s flagship offers a fresh interpretation of this heritage—resulting in a space that feels cinematic and reminiscent of a Beverly Hills of yore. Guests are greeted by a bright, open entrance and a series of architectural frames that lead into plush white rooms accented by brick-red carpeting, veined marble slabs, and intricate mirrors and furniture. Van Duysen’s signature relationship-building between product and space is on display, as sweeps of cream, chocolate, and red stone line wall displays, with plush seating hovering above the sumptuous sprawls of carpet.
“It was here, 100 years ago, that my father made the life-changing decision to return to Italy, following the extraordinary success he had achieved in America while still only 29 years old. It was here in Beverly Hills that he opened his very first store and built a success that far exceeded even his most ambitious youthful dreams,” Ferragamo chairman Leonardo Ferragamo says.
With dedicated areas for ready-to-wear, handbags, shoes, and accessories, the store unfolds as an emporium of current creative designer Maximilian Davis’s world-building. This is borne out by the boutique’s artisanal finishes, including a glass table by Milan-based designer Andrea Mancuso of Analogia Project, with sea-blue ceramics attached to its foot from her Aquario collection.
Ferragamo Rodeo Drive is now open at 357 N. Rodeo Drive, Beverly Hills, CA 90210.
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