From a carnival of Jenners to an art-world ensemble, the Fall/Winter season’s most notable releases are spectacle-forward, to say the least. Ferragamo handed Kris Jenner the director’s chair as its campaign star, Loewe and On invited artists to reflect on their creative spaces, and Victoria Beckham lent her star power to a cashmere-forward new launch from Gap. Beyond the casting, designers are reaching into the archives, refining their signatures, and finding new ways to make the familiar feel desirable again. CULTURED rounded up the season’s most successful efforts for your consideration.
Ferragamo Falls in Love
Love is in the air at Ferragamo. Launched on Oct. 15, its Holiday 2026 campaign, The Joy of Loving, casts Kris Jenner as a fictional film director, introducing a roster of real-life families and loved ones through a series of screen tests. The cast includes model Paloma Elsesser and her brother, Sage; band Bar Italia and stylist Ch’lita; and Sofia Testino with her dog, Syko. Photographed by Ilya Lipkin, styled by Miyako Bellizzi, and filmed by Clara Cullen, the campaign celebrates family in all its forms.
Loewe and On Break a Sweat
Who says inspiration strikes while sitting still? For Fall/Winter 2026, Loewe and On put creativity in motion with a new collection of footwear and ready-to-wear. Photographed by Rosie Marks, the accompanying campaign follows artists Joan Jonas, Martine Syms, and Tarek Atoui through the environments that inform their practices, from wooded trails to city streets. The collection introduces two new footwear silhouettes, the Cloudsolo Hiker and Cloudtilt Cosmic, alongside outerwear, cargo trousers, and performance separates.
Prada’s Leftovers Become New Staples
Waste not, want not. At Prada, even scraps deserve a second act. With Re-Cashmere and Re-Wool, the Italian house transforms leftover cashmere and wool into new ready-to-wear pieces. Made entirely in Italy, the projects pair circular design with traditional craftsmanship. Each garment even comes with an NFC tag tracing its origins, proving that sometimes the most fashionable thing you can do is look back.
Herno Revisits a ’70s Classic
For Fall/Winter 2026, Italian outerwear label Herno is looking to its archives, reviving the Hero name and jacket first introduced in the 1970s. The unisex down look retains its signature glossy finish and lightweight construction, but has been reimagined in a palette ranging from fiery red and ochre to soft blue and green. The revival draws on Herno’s decades of technical expertise, balancing the practical demands of winter dressing with a more expressive approach to color. More than half a century after its debut, the design makes a compelling case for the staying power of a well-made puffer.
Lacoste: Game, Set, Soaked
A little rain never hurt anyone, at least not on creative director Pelagia Kolotouros’s tennis court. Lacoste brought its Fall/Winter 2026 collection from Paris to Shanghai’s Guangfulin Park for its latest campaign, where waterproofing got the tech treatment: poncho-polos, transparent nylon, and a collaboration with Scottish rainwear specialist Mackintosh. Global ambassador Wang Yibo also debuted a four-look capsule, giving the house’s sporting heritage a distinct spin.
Gap and Victoria Beckham Go Back to Basics
Victoria Beckham is back at Gap for her second collaboration, and this time, she’s dressing as much for comfort as for style. The suite, launched on Oct. 23, includes a 37-piece lineup of sculptural cashmere, quilted parkas, satin bombers, and denim in Beckham’s preferred high-rise cut. Art makes an appearance, too: The collection’s charcoal, forest green, and deep red palette draws from the Doris and Donald Fisher Collection at SFMOMA. Mona Tougaard fronts the Glen Luchford-shot campaign, styled by Alastair McKimm.
Banana Republic and Zankov Conduct Business as (Un)usual
Henry Zankov—eponymous designer of his own label and Diane von Furstenberg—has never been one to shy away from color. This season, the designer has brought his eye for unexpected combinations to Banana Republic, where the retailer’s utilitarian heritage combines with Zankov’s expressive approach to knitwear and dressing. The collaboration spans men’s, women’s, and unisex clothing, plus accessories, with an emphasis on texture, splashes of stripy patterns, and reworked wardrobe essentials. A little less buttoned-up than your usual Banana Republic fare, the offering still has just as much swagger to work with.
Stella McCartney Lets Kylie Jenner Take the Reins
Kylie Jenner, submerged in water beside a horse, is not the most typical winter campaign image. But for Stella McCartney, whose affection for horses stretches back to childhood, it’s familiar territory. The designer tapped Gia Coppola to direct Wild Horses, a short film starring Jenner that explores the relationship between humans and the natural world. The Fall/Winter 2026 project also introduces the Appaloosa bag, named for the breed of McCartney’s late mother Linda’s beloved stallion, Lucky Spot.
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