Bloomingdale's, whose fashion playground stretches an entire city block, has been a perennial New York pleasure. Now, it's undergoing a makeover for the next generation of shoppers.
A Bloomingdale's model wears a full fashion look by Alexander McQueen
Liz wears a full look by McQueen.

Like many of New York’s historic treasures, the Bloomingdale’s flagship store can be found uptown. Occupying almost an entire city block in the East 50s, the iconic department store’s building has presided over the Upper East Side and played host to the fashions of the moment since 1886.

Today, the store looks a little different than it did in the 19th century. Swaths of Issey Miyake pleats and decadent Dries Van Noten florals cycle through its revolving doors and onto the streets of Manhattan. This year, Bloomingdale’s also unveiled a newly redesigned floor, expanded its footwear selection, and added a roster of 35 new designers to meet the desires of an evolving, ever-discerning clientele.

One hundred and forty years after the store’s debut, CULTURED explored its latest wares with a visit to the Upper East Side—stopping in at the Mark Hotel with eight shopping bags, two models, and a photographer in tow.

full look and jewelry by Chloé
Elsa wears a full look and jewelry by Chloé.
A model for Bloomingdales wearing a look by Dries Van Noten
Liz wears a full look and bag by Dries Van Noten.
Elsa wears a full look byIssey Miyake.
Elsa wears a full look by Issey Miyake.
Elsa wears a full look byIssey Miyake.
Elsa wears a full look by Issey Miyake.
Elsa wears a full lookand jewelry by Carolina Herrera
Elsa wears a full look and jewelry by Carolina Herrera.
Elsa wears a full lookand jewelry by Carolina Herrera
Elsa wears a full look and jewelry by Carolina Herrera.
Elsa wears a full lookby Altuzarra.
Elsa wears a full look by Altuzarra.
lsa wearsa full look by Carolina Herrera. Liz wears a full look by Proenza Schouler.
Elsa wears a full look by Carolina Herrera. Liz wears a full look by Proenza Schouler.

Photography by Myrthe Giesbers
Styling by Alexis Badiyi
Hair by Rei Kawauchi

Makeup by Rei Tajima
Modeling by Elsa Vouga and Liz De Aza
Styling Assistance by Mallory Fraughton and Davina Efetie
Location: The Mark Hotel

 

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