Summer in the Hamptons is always a season of temporary addresses, but this time around, one in particular is on the move. Mytheresa is taking the pop-up concept on the road with a retrofitted Airstream boutique, now on tour between iconic local destinations including the Hedges Inn, Topping Rose House, Wölffer Estate Vineyard, and the Montauk Yacht Club
Sans the sprawling lines of TikTok-fueled hullabaloo and viral spectacle, the e-tailer’s curated assortment is on full display, with a combination of exclusive shopping appointments and public walk-in hours running through August 6. The pop-up follows in the footsteps of the Row’s complete home build-out in Amagansett and the Double RL location in Easthampton, where worlds of rich storytelling are coupled with the personal touches (thoughtful art, design, and of course, summer flowers) that define this season out East.
“Mytheresa out East brings our world directly to the Hamptons, allowing us to offer a highly personalized shopping experience in select iconic Hamptons destinations,” Mytheresa North America president Carly Rosenberg says.
Designed in collaboration with Los Angeles interiors studio Lulu and Georgia, the boutique visualizes an East End escape packed with a special brand of coastal ease (and must-have bags, flats, and beach-ready looks to boot).
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