Last night, those approaching Tiffany & Co.’s famed Landmark sentinel over Fifth Avenue could look up and see that, for the holiday season, the jewelry house had illuminated the entirety of its block with a soft trademark blue glow. Larger-than-life, lit-from-within snowflakes hung over the avenue, and observing from one of the Landmark’s terraces was an enormous recreation of the house’s signature Bird on a Rock—with the granite and limestone tower playing the part of the typically generously sized gemstone perch. The bird was soon to be illuminated as well, as, for the third year in a row, Tiffany & Co. called upon ambassadors and friends of the house alike to kick off the holiday season with a lighting ceremony.
The Scene: Guests packed into one of the Landmark’s upper floors, greeted by glasses of champagne, garlands aplenty, and a full view of the titular bird out on the terrace. A store associate once told me, with a smile, “I notice that when people visit us at the Landmark, they’re always wearing their best Tiffany pieces.” This night proved the point, as attendees circled the room in bird brooches, HardWear necklaces dripping in diamonds, and, admittedly, even a few well-loved pieces of sterling (yours truly).
The Guest List: In the crowd, one could spot a mix of long-standing friends of the house and Tiffany & Co.’s stable of ambassadors. Ambassador Mikey Madison; actors Danny Ramirez, Louisa Jacobson, Cory Michael Smith; Artistic Director of Tiffany Home Lauren Santo Domingo; and model, entrepreneur, and Knicks WAG Jordyn Woods were among those in attendance. The star of the show, however, was house ambassador Amanda Seyfried, fresh off the record-breaking success of Nathan Fielder and Lance Oppenheim’s You Can See Everything. In the house’s holiday campaign, Seyfried can be seen leading a ballet rehearsal in an Elizabeth Holmes-esque black turtleneck (total coincidence, a house rep assured me) before taking her on-screen daughter to the Landmark to pick out a piece of jewelry that will soon become a treasured heirloom.
Memorable Moment: A Christmas tree at the front of the room was constructed entirely from the house’s blue boxes, each tied with a perfectly coiffed white ribbon. The crowd gathered around to see Seyfried step up to the blue box tree. As she placed a glowing ornament upon it, the bird outside likewise lit up in all its splendor for the cheering attendees.
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