Brittany Snow, Allison Williams, and more landed in New Canaan, Connecticut, for the Italian label’s 75th-anniversary celebration.
Malin Akerman and Brittany Snow pose together outdoors at Max Mara's 75th anniversary celebration.
Malin Akerman and Brittany Snow at Max Mara’s 75th anniversary celebration at the Glass House in New Canaan, Connecticut. All photography by Mike Vitelli and courtesy of Max Mara.

Max Mara marked its 75th anniversary this week with a Fall/Winter 2026 runway show and intimate luncheon at the storied, Philip Johnson-designed Glass House in New Canaan, Connecticut.

The Scene: Who needs four walls for a fashion show? Models wound their way through the 49-acre grounds of the architectural landmark, giving guests a front-row view of Max Mara’s fall offering before everyone settled in for lunch. Over freshly baked sourdough with warm maple butter and other delights, the lineup of sumptuous earth-toned and rich red coats remained front of mind. (In our opinion, a floor-skirting tan coat with a generous lapel and wide sleeves was the standout.)

The Crowd: Guests in the audience and around the table included CULTURED’s own Sarah Harrelson; Glass House Executive Director Kirsten Reoch; Max Mara USA CEO Riccardo Broggi; actors Allison Williams, Alexander Dreymon, Brittany Snow, and Malin Akerman; The Real Housewives of New York City star Sai De Silva; style tastemakers Michelle Paz and Amanda Curseaden; stylist Dani Stahl; artist Tracie Cheng; media leaders Samantah Yanks and Wren Alaia; and fashion editor Dani Stahl.

The Entertainment: Outside of the runway show and jaw-dropping backdrop? Guests were also treated to an eyewear stand providing a peek at Max Mara’s new collection with Marcolin. Handy when reclining inside a sunlit glass house!

Memorable Moment: The Hunting Wives stars Brittany Snow and Malin Akerman traded on-screen drama for a little off-screen glamour, posing together in their Max Mara best amid the festivities.

Allison Williams wearing a dark ensemble and posing outdoors at The Glass House.
Allison Williams
Wide view of guests gathered on the lawn at The Glass House amid surrounding trees.
The Glass House
Red sculptural Max Mara installation displayed on the lawn at The Glass House.
Max Mara and Marcolin eyewear display at the Glass House
Sai de Silva wearing an oversized brown ensemble and carrying a black handbag at The Glass House.
Sai de Silva
Outdoor luncheon table decorated with colorful floral arrangements and elegant place settings.
Seating at Max Mara's anniversary luncheon
Allison Williams, Tory Tunnell, Malin Akerman, and Alexander Dreymon outdoors at Max Mara\\\\\\\'s anniversary celebration.
Allison Williams, Tory Tunnell, Malin Akerman, and Alexander Dreymon
Interior view of The Glass House featuring modern furniture and floor-to-ceiling windows.
The Glass House with a display of Max Mara's Fall/Winter 2026 collection
Lizzi Bickford Meadow poses in a light-colored outfit beside a large Max Mara installation.
Lizzi Bickford Meadow
Sunglasses displayed on a red Max Mara pedestal against the greenery of The Glass House grounds.
Max Mara and Marcolin eyewear display at the Glass House
Dani Stahl poses outdoors in a brown coat beside a large Max Mara installation.
Dani Stahl
Exterior view of The Glass House with a large Max Mara installation positioned on the lawn.
The Glass House
Alexander Dreymon and Allison Williams pose outdoors at Max Mara\\\\\\\'s anniversary celebration.
Alexander Dreymon and Allison Williams
Close-up of a luncheon place setting featuring a folded napkin and floral centerpiece.
Seating at Max Mara's anniversary luncheon
Sarah Harrelson, Malin Akerman, and Brittany Snow
Sarah Harrelson, Malin Akerman, and Brittany Snow
Keke Palmer

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