In just over a decade, FoundRae has made friends (and fans) of everyone from Jennifer Lawrence to Shawn Mendes. As Beth Hutchens, the cult jewelry line’s founder, has overseen its expansion from a SoHo flagship to eight doorways and counting, she’s also recommitted to FoundRae’s mission of spreading love, one wearable memento at a time.
That abundance mentality reaches its apex in the brand’s True Love collection, a suite of 18-karat gold “love tokens” that can be personalized to immortalize your devotion to your partner, kids, pets—the possibilities are endless. (Might we suggest bringing back the early-aughts tradition of the friendship necklace, but adultified?)
In an age of noncommittal ties, Hutchens challenges the brand’s devotees to go against the grain and invest in their hearts. Whatever the love language, wearing FoundRae will leave you with a story to tell.
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