What could possibly be better than mountains, martinis, and mingling with friends? All of the above while wrapped up in Max Mara's latest winter collection.
Last night, guests gathered at the brand’s Aspen new boutique, a winter pop-up at Hotel Jerome, for seasonal cocktails raised to toast to the opening. Tucked between snowy peaks, friends of CULTURED and Max Mara—including Summer Fridays Co-Founder Lauren Gores Ireland, stylist Tina Leung, U Beauty Founder Tina Craig, Away CEO Jen Rubio, MoMA Board President Sarah Arison, and art collectors Melony Lewis and Michelle and Jason Rubell—were treated to an evening perusal of the shop.
Set in a 140-year-old Aspen Times printing house renovated by the hotel, the boutique features a full array of outerwear, along with a rotation of ready-to-wear and accessories. Attendees slipped on new coats before heading back into the chilly night air, with 10 percent of the event's proceeds going to support the local Anderson Ranch Arts Center.
