Joey Wölffer is an East End Renaissance woman.
Juggling numerous titles—including entrepreneur, equestrian, and designer—the multihyphenate has made a name for herself by expanding her family’s oenological legacy on a 175-acre estate in the Hamptons. As co-owner of Wölffer Estate Vineyard, which she took over with her brother, Marc, in 2010 alongside partner and winemaker Roman Roth, she helped launch the now-iconic Summer in a Bottle rosé and paved the way for a veritable Wölffer universe. When she isn’t focused on the winery, she spends her time overseeing Wölffer Estate Stables (she’s a champion equestrian), designing for her namesake fashion label, and running her store in Sag Harbor.
This summer, Wölffer will ring in a decade of Summer in a Bottle with the launch of the winery’s sauvignon blanc. She’s also launching a seven-piece jewelry collection with John Hardy that evokes the essence of the Hamptons. Clearly, Wölffer knows a thing or two about luxury—and how to create space for it amid the clamor of the everyday. Here, she sits down with CULTURED to talk about sauvignon blanc, finding balance, and walks on the beach.
You recently unveiled Summer in a Bottle sauvignon blanc. What’s the story behind this new wine?
The sauvignon blanc varietal is perfect for this region. The ocean breeze makes for incredible, food-friendly wines. We’ve been tasting sauvignon blanc for years but have really homed in on quality and freshness. As we’ve expanded as a winery, we pay close attention to everything that goes into growing sustainable, high-quality wines. It’s easy to get caught up in growth, but we stay true to who we are as a brand and a family. My greatest lesson is never to lose sight of that.
How do you find balance with so many different roles?
I am more productive when I’m busy. I also have the most hardworking and devoted teams. I am nothing without the people who support me in my work life, equestrian life, and personal life.
Describe your ideal day in the Hamptons. What are the little luxuries throughout that day that you love?
My perfect day includes a workout or a run, a ride with my kids, working with my team at the winery or store, and a sunset dinner with my family at Long Beach in Sag Harbor. Working out is essential to my focus and a luxury that motivates my day.
What product do you use every day out East that instantly improves your mood?
Natura Bissé vitamin C serum and my Tally Health supplements!
What is a splurge you reserve for special occasions?
Getting my hair done. (It takes forever because I have so much hair!)
Who is a wellness provider you swear by in the Hamptons?
I love Ludmila [Daletskaya] at Knockout Beauty and all the wonderful ladies at Beautiful Nail Salon
in Bridgehampton.
Tell us about a hidden gem in the Hamptons that you visit to put some pep back in your step.
A swing through the Parrish [Art Museum] makes me grateful to live in such a creative community.
What do you do when you need to feel grounded?
Ride my horse. They don’t care what’s going on in your day—you need to be focused to ride!
What’s your favorite smell?
Sage.
What is the best thing you’ve put on your face recently?
Saie liquid bronzer [Dew Bronze].
What is your favorite luxury that costs less than $20?
Vertly Lip Butter from the ONDA pop-up at Shop Joey Wölffer.
What’s a wellness ritual you think is overrated?
Massages. I hate them.
What is the most luxurious thing in your life that’s free?
Beach walks in the early evening.
