Bottega Veneta is embracing the return to in-person shopping with a storefront makeover at its Miami Design District location. The creative mind behind the revamp is Takuya Hagihara, a Tokyo-based graphic artist best known for digital compositions masquerading as visually arresting computer glitches. In Miami, Hagihara takes over the boutique’s façade with a vibrant display that applies his surreal and abstract aesthetic to Bottega Veneta’s signature style.
Since graduating from the Institute of Faculty of Technology Electronics in 2002, Hagihara has taken on projects that benefit from his ability to create distorted compositions of reality. The electric green window display for Bottega Veneta’s Miami shop mimics its classic intrecciato knot design, giving the fashion house’s notorious weave a futuristic edge. Blending familiarity and innovation, Hagihara’s design leaves enough to the imagination to have pedestrians peering through the glass for more.
The beautification of the Miami storefront is apropos of Bottega Veneta’s Digital 02 issue launch on June 21. Since deleting its Instagram account in January, the brand has embarked on a new journey of visual expression for their content via quarterly digital zines, spearheaded by creative director Daniel Lee. The eagerly anticipated second issue transports readers into a Bottega Veneta universe through still portraits, product shots and video footage. It’s an interactive experience that wholly diverges from the often monotonous social media scroll.
Issue 02 also boasts a significant crew of contributors, including Hagihara. With the help of the artist to showcase new styles, Bottega Veneta is reinventing the meaning and scope of a fashion brand’s online presence by constructing a digital world that extends to real-life—both immediately at its Miami storefront and far beyond. We can’t wait to visit planet Bottega.
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