After Memorial Day, there’s only one mandate out East: “see and be seen.” The best way to do this, of course, is to flock to one of the countless openings or pop-ups that give the season its rhythm. This year, you can find everything from Balinese-inflected meals to floating wellness retreats along the South Fork. From East Hampton to Montauk, here are the must-adds to your summer itinerary.
Chanel’s Ephemeral Dream
17 Newtown Lane, East Hampton
Chanel is decamping to East Hampton for the summer. The Maison has transformed a white brick storefront on Newtown Lane into a Parisian postcard, stocked with ready-to-wear, leather goods, shoes, accessories, watches, and fine jewelry across two floors. On the main level, guests are immersed in the world of Coco Beach 2026; think raffia flap bags, beach-inspired jewelry, bright stripes, and airy dresses. Upstairs, the mood shifts to showcase the brand’s Spring/Summer collection alongside the house’s fine jewelry and watch collection.
Unveiling Giorgio Armani
The Watermill Center, 39 Water Mill Towd Road, Water Mill
In partnership with the roving art fair Nomad, which will have its first U.S. edition in the Hamptons this June 25-28, Giorgio Armani will mount an exhibition platform, Giorgio Armani/Unveiled, devoted to refined craftsmanship. Curated by Abby Bangser, the presentation will feature works from floral artist Ariel Dearie and basket weaver Jonathan Kline. Both artists drew from the architecture and natural surroundings of the Watermill Center, where this summer’s iteration of Nomad will take place.
Family Style at Babe’s
51 Division Street, Sag Harbor
Sag Harbor is getting a new spin on the classic American diner. There’s coffee always in hand, newspapers on the counter, and BLTs dripping with the ripest tomatoes. The narrow, 14-seat train-car-inspired space has also adopted an old-school look, with checkered floors and a chrome bar, but the ethos is modern and sustainable: Babe’s sources from farms, bakeries, and seafood suppliers unique to Sag Harbor. And when the kids go to bed, the lights dim and jazz fades in.
C’est Montauk at Bagatelle
500 W Lake Drive, Montauk
Bagatelle Montauk brings a taste of Saint-Tropez out East. The Mediterranean menu is vibrant, complete with a raw bar, tableside tartares, and crisp champagne for long aperitif hours that slip into the night. The 200-seat dining room pairs sun-bleached wood and breezy linens with an unbeatable view right on the shimmering water. And on weekends, Bagatelle plays host to a party that stretches all day long, signature brunch and world-class DJs included.
Get Nourished at the Roundtree
273 Main Street, Amagansett
The Hamptons tend to stay classic, but the new restaurant from the boutique Roundtree hotel in Amagansett infuses the region with a Balinese influence. Under chef Dewa Wijaya, Nourish serves up everything from crispy sushi bites to lobster rolls and sweet corn soup. Catch Takuma Watanabe (a veteran of the World’s 50 Best Bars list) slinging seasonal cocktails and house-made kombucha, all sourced and foraged locally.
Pamper Yourself at Montauk Yacht Club
32 Star Island Road, Montauk
Montauk Yacht Club is making a case for never leaving the resort. Nestled on Lake Montauk, guests will discover an expanded summer program at the spa with a floating wellness cabana, Jamie O’Brien surf lessons, and a new program for families and younger guests, the Salty Club. On top of that, the club has the Hamptons’ largest marina, with waterfront rooms, three pools, a private beach, racquet sports, paddleboard and e-bike tours—and, of course, the new Alba Spiaggia restaurant. The itinerary writes itself.
Keeping Close Quarters
281 County Road 39A, Southampton
A taste of Parisian mischief can go a long way in Southampton. Opening inside Capri Southampton this summer, the team behind Maison Close will reimagine its SoHo restaurant for the East End lifestyle. Expect shared plates, perfectly mixed cocktails, and its signature cabaret show. Chef Geoffrey Lechantoux brings Michelin-trained precision to a menu rooted in French classics, like linguine à la truffe and belle sole meunière. It’ll be the perfect location for fresh oysters, velvety wine, seaside glamour, and eye-catching entertainment.
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