The fashion house has long had a romance with Hollywood. Under the creative direction of Gherardo Felloni, the brand launches the Vivier Express “Travelling Icons” series.

The fashion house has long had a romance with Hollywood. Under the creative direction of Gherardo Felloni, the brand launches the Vivier Express "Travelling Icons"

WORDS

WORDS

DATE:

SHARE

Twitter
LinkedIn
Facebook
Email

SHARE

Facebook
Twitter
LinkedIn
Email
Vivier-Express-Campaign
Laura Dern in the "Travelling Icons" series. All images courtesy of Roger Vivier.

There is little more romantic than a train ride through the French countryside. The setting's glamour, drama, and whimsy are on full display in the first of a series of short films called Vivier Express "Travelling Icons," produced by the French luxury footwear and accessories brand Roger Vivier.

The brainchild of creative director Gherardo Felloni, the vignette continues the brand's long relationship with film. Academy Award winner Laura Dern, the short film's protagonist, was first introduced to Roger Vivier when she saw Catherine Deneuve wearing the house's shoes in the 1967 classic Belle De Jour.

Vivier-Express-Campaign

Dern, who is also an ambassador for the brand, stars as an elegant traveler whose destination is unknown. Aboard a vintage steam train outfitted in shiny brass and pink velvet, she encounters a mysterious stranger. Tension fills the air, accentuated by fleeting glances and the near-touch of their shoes under the table. (Dern is wearing I Love Vivier pumps, an appropriately romantic design whose pointed décolleté and a crimson insole form a heart.)

The stranger begins to sketch intensely and Dern's character is clearly flattered. But as he gets up to disembark, he leaves a piece of paper behind. As it turns out, he was captivated not by her, but by her Viv' Choc handbag. It is an understandable object of affection, crafted with a curve-cornered buckle that nods to the Choc heel introduced by Monsieur Vivier in 1959. Constructed from more than 70 individual components, the bag has a draped silhouette with a chain strap, turnkey lock, and sculptural leather exterior. 

Vivier-Express-Campaign

"I love Gherardo and Roger Vivier deeply, so as an admirer, I was thrilled to be part of it and to thank a brand that deeply inspired me in considering what a woman is," Dern says in a statement. "When it comes to a great designer like Gherardo, he is a storyteller, and so in some ways, it's the same vocation [as an actor]." 

To celebrate the new campaign, the brand held a screening event at Casa Cipriani's jazz club. Notable guests included Isabella Rossellini, Katie Couric, and Beanie Feldstein, accessorized by Roger Vivier. 

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors

Buyers Stop When the Walls Are Full. Collectors Are Never Satisfied.

You need to meet the 11 individuals on CULTURED’s eighth annual Young Collectors list.

You’ve almost hit your limit.

You’re approaching your limit of complementary articles. For expanded access, become a digital subscriber for less than $2 a week.

You’re approaching your limit of complementary articles. For expanded access, become a digital subscriber for less than $2 a week.

Already a Subscriber? Sign in Here

You’re approaching your limit of complementary articles. For expanded access, become a digital subscriber for less than $2 a week.

GET ACCESS

Already a Subscriber? Sign in Here

Want more in your life?

For less than the price of a cocktail, you can help independent journalism thrive.

Pop-Up-1_c
Already a Subscriber? Sign in Here
Pop-Up-1_c

Already a Subscriber? Sign in Here

Want more in your life?

For less than the price of a cocktail, you can help independent journalism thrive.

Pop-Up-1_c
Already a Subscriber? Sign in Here
Pop-Up-1_c

Already a Subscriber? Sign in Here

You’ve almost hit your limit.

You’re approaching your limit of complementary articles. For expanded access, become a digital subscriber for less than $2 a week.

You’re approaching your limit of complementary articles. For expanded access, become a digital subscriber for less than $2 a week.
Already a Subscriber? Sign in Here
You’re approaching your limit of complementary articles. For expanded access, become a digital subscriber for less than $2 a week.

Already a Subscriber? Sign in Here

Want more in your life?

For less than the price of a cocktail, you can help independent journalism thrive.

Pop-Up-1_c

Already a Subscriber? Sign in Here

Pop-Up-1_c

Already a Subscriber? Sign in Here

We have so much more to tell you.

You’ve reached your limit.

Sign up for a digital subscription, starting at less than $2 a week.

Already a Subscriber? Sign in Here

Want a seat at the table? To continue reading this article, sign up today.

Support independent criticism for $10/month (or just $110/year).

Already a subscriber? Log in.